Facial recognition was perhaps the most talked-about feature of the new iPhone,scholarly reviews of sex and eroticism in mesopotamian literature but the folks at Huawei aren't impressed.

The company laughed at Apple in a Facebook video that served as a reminder that Huawei, too, has a new phone coming.

SEE ALSO: Samsung's Galaxy Note 8 might copy a feature the iPhone's had since 2015

In the video, Huawei dubs their new device #TheRealAIPhone.

Mashable Light Speed Want more out-of-this world tech, space and science stories? Sign up for Mashable's weekly Light Speed newsletter. By clicking Sign Me Up, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy. Thanks for signing up!

"Let's face it, facial recognition isn't for everyone," the company's Facebook message says.

Huawei launches the Mate 10 in October, so I suppose we'll then see how much it lives up to the video's promise.

Featured Video For You
The internet thinks Arya Stark could bust iPhone's Face ID wide open